This autumn I want to do a small advertising campaign to promote my hand engraving and custom knife business. Currently I have 3 things in the list I want to make for this campaign:

• iPod nano with engraved back (maybe even a pair – black & pink, for him and for her)
• Silver Zippo with full hand engraving
• Engraved custom knife

Campaign purpose is to promote hand engraving and custom knives, at the same time drive traffic to my blog and website, generate links and get up in Google ranks. I want to make it a campaign in disguise – there will be a competition and winners will get these prizes.

Now here’s what I need. Ideas for which competition(s) to make. That competition should also be something that’s useful. Be it something to do with marketing (best ideas what and where to market), products (what cool things to engrave, like iPods) or whatever.

How to make this campaign more… um, viral? I want it to spread. I will probably do a photo session (hire a model and the whole shebang) and a short video for it. More ideas are very welcome, also about photo and video!

People who will comment this post and have good ideas will get a small something from me. Can’t say right now what it is, as it’s creation is in very early phases. But it’s coming. Two sides with about 15mm diameter.

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Website: Custom knives and hand engraving